I'm not hiring for tasks. I'm hiring people who can own ground.
MB Dropecom runs a growing portfolio of DTC e-commerce brands across multiple international markets. New brands are launching on a rolling basis, the work rotates across them, and the roles below overlap by design.
Most of these positions are long-term. One is explicitly short-term. One is the primary need of the entire year. Read each role carefully — the why matters as much as the what.
On compensation: the €2–3k/month salary is specifically for the full-time combined role — one person doing localization, AI content, light editing, and VA management together. Taking on a single role standalone (e.g. just localization) is compensated hourly or part-time, scoped to the task. The combined full-time version is my preferred outcome.
Website & Ads Localization Specialist.
The single most important role of the year. Our growth depends on expanding into new countries, and that expansion depends entirely on you.
Each time we expand into a new market — and we aim to do this every two to three weeks — you take the whole business, in its current language, and turn it into a native experience for that country.
- Translate the website using Claude, then cross-check with other AI models, then tweak sentences by hand until they feel native — not translated.
- Culturally adapt the ads every one to two weeks across existing markets. Hooks, scripts, imagery, testimonials.
- Regenerate images with AI so the people in them match the country's ethnicity and appearance. For example, a German market shouldn't see models who look Lithuanian — and a Romanian market shouldn't see Lithuanian interiors. Even the environments need to shift: furniture styles, light quality, decor, wall colors. A Lithuanian living room and a Romanian living room are visually different, and the AI-generated scenes have to reflect that.
- Sometimes invent new image ideas from scratch when no reference exists — you'll be given the ad copy and asked to imagine what should appear.
- Replicate templates (Shopify pages, email flows, legal, testimonials) into the new market with full adaptation.
If you haven't done this work, it sounds like AI should do it in 20 minutes. Here's why it actually takes days:
- AI translations are roughly 80% correct. The wrong 20% kills conversions — idioms, register, tone, cultural references.
- Every sentence needs a second pass: load into Claude, cross-check with another AI, read it out loud in context, tweak, verify. That's 90% of the job.
- Images need the same treatment. AI generates a scene; you check whether a Lithuanian would recognize their own home in it, or a Romanian theirs. You re-prompt until it's right.
- Per country launch: ~18 hours of concentrated work, spread over 3–4 days of actual focused time.
- Cadence: preferably a new country every 2–3 weeks. If we accelerate, weekly.
- Ongoing ad adaptation: every 1–2 weeks across existing markets.
- Realistic daily load: 4–5 hours most days, scaling to 8 hours/day during full launches.
- Weekends: off. Weekdays only.
This role is seasonal in intensity. There are heavy weeks during launches and lighter weeks between them. That's why it combines well with other roles below — and why a full-time candidate who can rotate into AI content creation, light editing, or VA management will be far more valuable than a specialist who only wants to localize.
- Deep e-commerce platform literacy — Shopify, page builders, payment infrastructure across countries.
- AI workflow mastery — Claude, image models, multi-model cross-checking pipelines. You'll leave this job operating AI at a professional level.
- Cultural adaptation as a discipline — how it actually moves revenue, not the textbook version.
- Copywriting instincts — you'll reverse-engineer every high-performing ad you localize.
- International DTC expansion fundamentals — currencies, legal, payments, customer expectations per market.
- Detail-obsessed. This job is about catching the 5% of errors AI misses.
- Creative, not logical. Heavy critical thinking is not the bottleneck — taste and patience are.
- Patient. This is craft work. Rushing produces bad localization.
- AI-fluent or hungry to become so. You'll live inside these tools.
- Native-level fluency in at least one of our target languages is a strong advantage (not a requirement). Lithuanian, Polish, Romanian, German, Estonian, Latvian, English all relevant.
If you're only taking on localization as a single task, we'll structure it as hourly or part-time — scoped by country launch, or by the hour. The €2–3k/month salary is specifically for the full-time combined role (see Combo tab) where this would be one of several responsibilities.
AI Content Creator.
Come up with ideas. Turn them into clips. Do it at volume. A role I'll need for years — not just for this project, but for every project after it.
- Generate high volumes of AI content — clips, scenes, images — for our Meta ad pipeline.
- Think creatively: what kind of clip could work for this angle? What scene would hook this audience? What footage do we not have that we should?
- Use the AI tool stack we provide — tutorials included, no guesswork.
- Understand our target audiences — you'll learn them as you work. Each brand has a distinct customer.
- Optional: light editing. Completely optional. We already have a dedicated editor. But if you want to pick up basic editing for simple 8-second awareness ads, the door is open.
Creative volume is the single biggest lever in Meta advertising. New hooks, new angles, new scenes — every week. A strong AI content creator can produce ten times what a traditional content shop produces, at a fraction of the cost, and test ideas faster.
This role isn't tied to any one brand. Every DTC project I run — now and in the future — needs constant AI content output. If the work is good, you'll move between brands and into new ventures as they launch. It's one of the most durable roles on this list.
- State-of-the-art AI video and image generation — the full modern stack.
- Creative concepting and direction — you'll learn to think in hooks, not just scenes.
- Target audience intuition — who you're making this for, and what makes them stop scrolling.
- Optional: video editing fundamentals.
- Visual thinker. You can picture a clip before it exists.
- Creative volume over perfection. You'd rather ship twenty ideas than polish one.
- Comfortable iterating with AI tools. Prompting, re-prompting, editing, layering.
- Curious about marketing psychology — why some scenes hit and others don't.
Standalone content work is hourly or part-time, scoped by deliverable volume or hours committed. The €2–3k/month salary applies only when this is part of the full-time combined role.
Personal Assistant & Team Manager.
An extension of me. Someone who can take work off my plate and oversee the people I've already hired — while continuing to develop as a manager.
- Take on delegated tasks — anything I can confidently hand off.
- Manage other employees — VAs, freelancers, contractors. Oversight, QA, check-ins. I'll still oversee the team, but you extend my reach.
- Interview and train new VAs. We bring on new headcount regularly — you'll run the early funnel.
- Light editing for simple ads. Our main editor handles the heavy ads — the kind that matter. But we also need to ship a constant stream of simple 8-second awareness ads. One to three hours each to make. Too small to send to the main editor, too necessary to skip. You'd learn enough editing to produce these yourself.
- Headhunting & talent scouting — from time to time, sourcing new talent or flagging people worth hiring.
- Business improvement thinking — if you notice something that could be better, you say so. Ideas, inefficiencies, tools worth trying.
My job is to move the business forward — strategy, direction, growth. But I still oversee every employee's work. A manager who extends me means more strategic bandwidth on my side and more consistency on the team's side.
This position is designed to combine with others. A full-time person doing Localization + this role, or AI Content + this role, uses their time well and avoids the dead hours that come with any single specialty. If you're interested in management and hands-on creative work, this is the path.
- People management — giving feedback, holding standards, running check-ins.
- Hiring & interviewing — practical funnels, not HR theater.
- Light video editing — enough to ship simple ads yourself.
- Operations thinking — how a small, fast-moving business actually runs.
- Talent scouting — how to spot people worth bringing in.
- Organized to a fault. You hold other people's work together without losing your own.
- Comfortable giving feedback. Kind, clear, not soft.
- Proactive. You flag problems before they're obvious.
- Curious about the whole business, not just your lane.
Taken as a standalone management / assistant role, compensation is hourly or part-time. The €2–3k/month salary is for the full-time combined role where this sits alongside localization or AI content work.
Email Marketing Specialist.
Six weeks of focused work, then over. I'm telling you this up front because you deserve to know before applying.
- Replicate our Lithuanian email setup across every other market we operate in.
- Port all existing campaign types — promotional sends, seasonal campaigns, category-specific sequences — from our primary Lithuanian brand into each localized country version.
- Rebuild email flows and sequences — welcome series, abandoned cart, post-purchase, win-back — for each market, fully localized.
- Operate inside our current email platform — templates, segments, automations.
- Start: immediately (brief issued April 23, 2026).
- Core setup: 30 days.
- Buffer for flows + overflow work: +15 days.
- Maximum end date: start of June 2026.
By start of June, our primary brand's audience segments will be exhausted — the list will have been fully campaigned to, and there isn't enough fresh audience flowing in to justify continuing the role.
There's a small chance I'll need summer re-engagement work, but I can't confirm that now. In parallel, I'm restructuring the contract with our current email agency and pulling work out of it — so this internal role exists only to bridge that transition.
Compared to everything else I'm hiring for, email is the lowest ROI activity right now. That's why it's last on my priority list and explicitly short-term.
- Experienced with ESPs (Klaviyo, Omnisend, or similar).
- Comfortable with flows and automations.
- Fine with a short engagement — this is an explicit project, not a career path with us.
- Available to start now and hit the ground running — no ramp-up time.
The €2–3k salary is for this role. One person, three or four things.
Most of the roles on this list overlap. A strong full-time hire folds several into one position — and the €2–3k/month salary is specifically for this combined arrangement, not for any single role in isolation.
Here's the realistic combination I'd build with the right person:
You won't be bored. The workload rotates naturally: localization during launches, AI content between them, editing and management filling gaps. There's always something to do — but also always variety.
If you'd rather take just one of these tasks on its own — for example, only cultural adaptation — that's fine, but it'll be hourly or part-time, not salaried. We can discuss the right structure for your scope.
On the contract: I don't want someone who leaves after a month. Building this team is a real investment on my side, and a minimum commitment is non-negotiable. In return, you get stable income, serious skill development, and a long-term role across multiple brands.
- Professional-level AI workflow skills — not consumer ChatGPT level. Real production pipelines.
- DTC e-commerce fluency — Shopify, payments, international expansion, ad platforms.
- Cultural adaptation as a discipline — a skill almost no one teaches properly.
- Meta ad creative instincts — from localizing and producing hundreds of ads.
- People management — if you take the management add-on.
- A reputation. If the work is good, you'll have a reference and a network that opens doors.
How to apply.
Short version: tell me which role, why you, and what you've actually done. No templates, no pitch decks.
Pick a role (or two)
Choose the one that actually pulls you in. If you're applying for the full-time combo, tell me which mix you'd want to do. Don't hedge — specificity wins.
Write me three paragraphs
Who you are. Why this role. What you've built or shipped that's relevant. Short and honest beats long and polished.
Send work samples
Links, screenshots, Loom videos — anything that proves you can actually do the thing. One strong sample is worth more than a portfolio of ten.
Confirm you're ready for the contract
I ask for a minimum commitment on all full-time roles. If you're not in for that, we're not a fit — which is fine, better to know now.
Expect a paid trial
For full-time roles, there's usually a paid test task. Real work, real feedback, no exploitation. If it goes well, we move to the contract.